Tour Program
This program is designed for students who want to experience Korean culture the way Koreans actually live it — not from a museum display, but from the inside. Through royal palaces, traditional villages, street food, folk performances, and K-pop culture, participants discover how a nation holds on to thousands of years of identity while reinventing itself for the world stage.
*Price is subject to change depending on number of days and requesting programs
Sample Itinerary
Day 1
ARRIVAL IN SEOUL
- Check-in and rest
- Lunch
- Culture Lecture: "What Does a Culture Show the World?"
- Every nation has a culture — but only some cultures travel. This opening session invites students to think about what Korean culture shows to the world, and why it has become one of the most influential cultural exports of the 21st century. What does your own country's culture say about who you are?
- Visit Sinsa-dong area, an iconic marketing district
- Since the pandemic, online sales have surged — and the trend continues. With more people shopping online, offline spaces can no longer serve just as places to buy. So how is Korea reinventing offline marketing spaces?
- Bukchon Hanok Village
- Walk through one of Seoul's most iconic traditional neighborhoods, where centuries-old hanok houses sit side by side with modern cafés and boutiques. These homes were not built as a tourist attraction — people still live here. What does it mean for a community to choose to live in the past?
- Activity: Hanbok photo shoot & personal color experience
- Try on traditional Korean hanbok and discover how Koreans have long used color and fabric to express identity, status, and occasion.
- Dinner
- Myeongdong Night Market walk
- One of Korea's most electric night markets — street food, K-beauty, and crowds from all over the world. In just a few blocks, you can taste tteokbokki, listen to buskers, and watch live makeup demos. What does this street tell you about how Korean culture presents itself to visitors?
- Insight Discussion Session
Inclusions
What's Included
Dorm-style lodging
All meals
Local transportation
Program activities & entrance fees
Morning briefings & discussions
Leadership guest sessions
Tour coordinator
Certificate
What's Not Included
Airfare
Personal travel insurance
Single room supplement
Personal expenses and gratuities
Accommodations
Students will stay in a modern dorm-style residence located in the heart of Seoul, within a safe and convenient neighborhood ideal for student travel. Rooms are comfortable 3-person or 4-person units, designed to support group bonding while ensuring privacy and rest.
It offers clean, well-maintained, and recently updated facilities, including conference rooms, lounge area, laundromat, and common kitchen.
ROOMS
3-4 pax units
FACILITIES
WiFi, closet, TV, refrigerator, electric pot, cups, bathtub
AMENITIES
Towels, shampoo, body wash, hair dryer, slippers, tissue, hangers
ON SITE
Restaurant, conference rooms, kitchen, lounge, laundromat, bakery & café